About Us

If being a first-time parent wasn’t chaotic enough, we thought…
“Hey, let’s build a business too!”

So between nappy changes, caffeine overdoses, baby sick on every T-shirt, and a generous sprinkle of ADHD — Hiccups & Co was born.
And yep... there have definitely been some hiccups along the way.

We’re not some faceless brand with a warehouse full of mystery stock.
We’re a small, slightly sleep-deprived team who genuinely care about making life easier for parents — because we’re living it too (or living very close to it).

At Hiccups & Co, we believe baby products should be:

• Practical (because you've only got one hand free, max)

• Affordable (because nappies are already rinsing your bank account)

• Actually cute (because let’s be honest, you’re taking photos either way)

This brand is more than just products — it's about building a community of parents who are doing their best, figuring it out as they go, and laughing through the chaos.

We’ve grown fast (thanks to you!), but our goal has always stayed the same:
Create baby gear that helps parents feel more confident, more organised, and a little less alone.

So whether you're here for our Bear Jumpsuit, our must-have Stroller Organizer, or just a scroll while your baby finally naps — welcome to the family. 💛

We’re Hiccups & Co.
And we're in this together, one messy, magical day at a time.