About Us

Hey, we’re Rachael & Ben

(Sleep-deprived, coffee-powered, real parents) who decided to start this business between nappy changes and surprise Hiccups on the way.

Hiccups & Co isn’t some faceless store full of mystery products. We’re here because we’ve live in the mess, the magic, the why-did-I-leave-the-house-without-the-wipes-again moments and we wanted gear that actually helps.

More than products, this brand is a little community of parents doing their best, laughing through the chaos, and feeling less alone while doing it.

So whether you’re here for our Bear Jumpsuit, our must-have Stroller Organizer, or just a moment of calm while the baby naps welcome. 💛

Rachael & Ben