01
One-hand nursing access
Drop-down clips open quickly when you are holding your baby.
Secure checkout with trusted payment methods
CloudSoft by Hiccups & Co
Comfort that changes with you.
Your body changes through pregnancy, feeding and recovery. CloudSoft flexes with those changes, giving you gentle support without wires, pressure or stiff seams.
Made for feeding days
Support where it matters. Ease when you need it.
Thoughtful details make everyday dressing and feeding feel simpler.
02
Wire-free comfort
Soft support without underwires pressing or digging in.
03
Natural shape
A smooth, supportive fit that gently lifts and shapes.
Made for real motherhood
One less thing to feel uncomfortable in.
From a changing pregnancy body to feeds at every hour, your bra should work with you. CloudSoft is designed to feel gentle, dependable and easy from morning to night.
From bump to beyond
One bra. Every changing stage.
A flexible everyday layer that fits naturally into the rhythm of motherhood.
01
Pregnancy comfort
4-way stretch adapts as your shape changes.
02
Feeds made simpler
Open the nursing clip with one hand for easier access, day or night.
03
Everyday wear
A seamless finish sits smoothly beneath tees and fitted layers.
Thoughtful by design
Soft support, thoughtfully engineered.
Each detail is designed to balance comfort, access and a smooth natural shape — without adding bulk.
01
Buttery-soft stretch fabric
90% nylon and 10% spandex create a flexible, second-skin feel.
02
Easy nursing clips
Designed to release with one hand when it is time to feed.
03
Seamless wire-free shape
Smooth under clothing with gentle support and no rigid underwire.
Fit made flexible
Made to flex with your changing body.
Choose the fit that feels best today, with room to adapt as your body changes.
- Sizes S–XL
- Black, White or Nude
- 4-way stretch
- Band extender included
Easy to choose. Easy to wear.
Comfort with the details covered.
Clear choices, practical features and time to make sure the fit is right.
01
Three everyday colours
Choose Black, White or Nude to suit your wardrobe.
02
Smooth beneath clothing
A seamless profile designed to disappear under tees.
03
Free delivery. 60 days to decide.
Tracking is sent when your order ships, with returns available within 60 days of delivery.
Good to know
Your CloudSoft questions, answered.
What sizes are available?
CloudSoft is available in S, M, L and XL. Use the size guide beside the product options before ordering.
What if I am between sizes?
If you are between sizes or prefer a roomier band, choose the larger size. A free band extender is included for extra flexibility.
How does the nursing access work?
Each cup has a nursing clip designed to open with one hand, making access easier while you hold your baby.
Does CloudSoft have underwire?
No. It is completely wire-free, with a seamless stretch construction that supports without rigid wires.
Which colours can I choose?
CloudSoft is available in Black, White and Nude.
What if the fit is not right?
You can request a return within 60 days of delivery, subject to the Hiccups & Co refund policy.
Comfort through every stageChoose colour & size
Feel supported through every stage.
Choose your colour and size, with free standard delivery and 60-day returns.